About Me

How Pastel Goth Aesthetic Saved My Visual Branding

One of the things I have been struggling with since beginning my online businesses has been finding the right visual branding for myself. It’s a weird thing, since when I look at other businesses, the solutions are clear, but when I look at my own projects I haven’t been able to land on a consistent aesthetic. Until recently.

I have a few core obsessions that have always guided my sense of style in art and fashion and that is Tim Burton, Alice in Wonderland, and pretty much anything that would land in the category of dark whimsy. It was really this video, “Drawing 2,000 Subscribers as Scary Butterflies” that has set the visual tone for everything I am creating now.

Weird and Whimsical Celebration

Since then I have been actively trying to keep my visual branding consistent across platforms, blogs and even my artwork. The chosen aesthetic? Pastel Goth. Now, what exactly is Pastel Goth?

Most people are familiar with the term “Goth” which is fashion that, in general, is all about a lot of black, dark somber colors and dramatic details. Think the Addams Family and you’ll have a good idea of what I’m talking about.

“Pastel Goth” takes that same dramatic flair and brings in pastels. Cute colors with creepy and dark accents.

Now that I’ve finally found an art (and fashion) style that I enjoy it’s been so much easier to tie everything together. From social media platforms to new products. Here are a few examples:

If you ever find yourself frustrated by the inconsistent look of your online efforts, reach out. I’d be more than happy to take a look at what you have going on and give you some visual guidance. And, if you need more than guidance, I’d be more than happy to work with you on creating profile graphics for you. My rates vary by the scale of the project but start as low as $40 for a set of graphics created for Facebook and Twitter.

The best places to find me are on my contact page, Twitter, and Instagram. I look forward to helping you out!

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